How to create a website: 5 smart things to boost conversion
You decided to create a website, that is great! But what's next?
Creating a website is easier than you might think!
This quick and easy guide will not only tell you where to start, but also help you to create a website that attracts your dream customers and boost conversion!
Think about WHY you want to have a website.
Before you are getting started to create a website you should want to be clear on what the goal for your website is. What can your website give you? What is your ultimate goal?
In most cases the answer will be gaining new customers or keeping in touch with existing ones. Because let's be honest, we would not create a website if we wouldn't get anything out of it, right?
Why spend the time to create a website that is just a nice to have but of no real purpose to us?
Now that we know that the main purpose & goal of a website is to attract customers we know that at the core of everything we do when we create a website is the customer we want to attract.
Ideal Customer & Customer journey
So how do we create a website that is all about our dream customers & makes them want to do business with us? As a first step we will need to know as much as possible about our dream customers that we want to help with our products & services.
What motivates them? What are their values? What pain points & frustrations do they have? And most importantly which results are they looking for?
We can then start to create a website around our dream customers and the results they want to achieve, so that they can really connect to our offers.
The next step to create a website that converts is to map the customer journey. And in this step it is up to you to get creative!
Get out your post-it notes, whiteboard markers, white sheets of paper and map out what you as an ideal customer would want to see when landing on your website.
Create a 'yellow brick road' that will guide your customer from landing on your page to your desired outcome, like 'make a purchase' or 'book a call'.
Answer this 5 questions to guide you along the process.
What does your customer see when landing on your website? What do you want to let them know FIRST THING when they see your website? Do they know right away what you do, how you help them & what their results would be? It is super important to use the top section of your website to it's maximum. The majority of visitors leave a website after 0-8 seconds. When you create a website you will need to give them some information right at the beginning to make them stay. Ideally a mission statement or brand description. Something that attracts their attention.
What do you want them to see next? You do want to make sure that your visitors see the most important products or services you are advertising right away. Usually when someone visits your website they are searching for something specific and if they can't find it right away you might loose them quiet early on their journey.
Does your website include social proof? Always keep in mind that the majority of visitors landing on your website do not know you. So they won't know (yet) that you are the expert in your field and can get them the amazing results they always dreamed of! Make sure to include various testimonials at different places on your website, add case studies if available or add social media posts to help your customers to connect to you and the results you can get them.
Do you ask your visitors to leave a sign that they visited your site? Include forms and opt ins where possible on your website so that your visitors can leave a trace of them having visited. Even if they do not make a purchase right away, they might want to do business with you later on and you can use email marketing to nurture your customers up to the purchase.
Did you include Calls to Action regularly? Do they have the opportunity to take your desired action without any issues? Ensure to include clear call to actions on your website to make sure your dream customers always know what you want them to do. Otherwise they might want to make a purchase or want to get in touch but not find a way to do so - And in the worst case scenario - leave.
Creating a simple customer journey that guides your dream customers along the way will boost your conversion and sales.